The Internet has changed the marketing space entirely. Gone are the days of focusing solely on print and radio media – content marketing is fast becoming the preferred method of advertising online. And to master content marketing, you need to become a convincing copywriter.
If you think about it, who is more qualified to write about a small business than the person who owns it? You put in a lot of time to make your dream a reality; you know it better than anyone else. When we add your passion into the mix, you’ll be able to conjure up copy with a call to action that no one will be able to resist.
If it is not a skill you have, don’t worry, we won’t throw you into the deep end. You need a solid foundation to start, but after these five copywriting tips and some practice, you’ll be a quality writer in no time.
Hack the Headline
People don’t want to read a lot. So, you will have to capture their attention in a few seconds, and the best way to do this is with a persuasive headline.
What will make your headline stand out from the rest?
- Simple sells. Keep it to-the-point.
- Flaunt your achievements. For example, if your company won an award, use “award-winning” in the headline.
- It should be welcoming. It doesn’t matter what you’re selling, make your clients feel at ease by avoiding overcomplicated or stiff language.
Find a Formula
There are a lot of copywriting ‘recipes’ out there. One of the best is PAS: Problem, Agitate, Solution. First, identify a problem your client is facing, then get their emotions going by rubbing some salt into the wound, and when they’re really desperate, you provide them with the solution – your product or service.
Write Like A Human
There is no need for you to be overly formal. Marketing is about telling a story and preferably one that resonates with people. Your prospective clients want to know that you care about them, and if you can play on their emotions, you’re adding a human element to whichever faceless device they’re reading on.
Use Power Words
Building on point three, there are specific words you can use to evoke emotions. Words like you, instantly, free, and new will turn good copy into compelling copy.
It’s Not About You
Yes, you’re working toward increasing your bottom line, but the client doesn’t want to know that. They want to know how your business can change their life for the better. Remember, nobody needs YOUR product or service—your competitors wouldn’t be in business if that were the case.
As you can see, by tweaking your writing approach and putting in a few minutes’ extra work, you will become a better copywriter—a skill that will improve every aspect of your marketing efforts overnight.
We know…sometimes, business owners don’t have the time to do their own copywriting. There are more pressing tasks to finish, right? Don’t worry, Hunter & Scribe can help. It doesn’t matter if you’re in Australia or not, you can outsource your content marketing to us at [email protected]