Learning how to write copy that sells is an essential skill to develop when you own a small business. Words are the key element in all your marketing materials. Good copywriting plays a large part in determining whether your efforts are successful or fall flat.
When you’ve been staring at a blank screen for hours, copywriting might see like a daunting task. It doesn’t have to be. Here are a few simple tricks you can use to improve your writing skills.
People have short attention spans. Your sentences need to be short, sweet and to the point to make it easy for them to read. Complicated, run-on sentences with too many ideas in them lose readers. Sharpen your blade and cut unnecessary words ruthlessly.
Show, don’t tell
One of the most common mistakes small businesses make when writing copy is to end up listing facts. Don’t bore your audience to tears with a dry list of features. Instead, show them how your products or services will fix their problems through telling stories.
While it might seem counter-intuitive, reading other people’s work is one of the best ways to develop your own skills. Take note of pieces you like, and then work out what they’ve done that appeals to you. Maybe it’s their sentence structure, tone or use of humour? Incorporate these into your own work.
Edit with fresh eyes
Editing is essential. Your words are a representation of your small business so they need to be free of grammar or spelling mistakes. You’ll pick up more errors if you step away from your draft for a few hours.
Practice makes perfect
Writing shouldn’t be an arduous task so have some fun with it. Mix it up a little, and try your hand at writing in different styles. Even if you’re not satisfied with your drafts, keep at it as the more you write the better you’ll get at it.
If you still end up struggling, then get a small business marketing agency such as Hunter & Scribe to help. Good copy sells, so it’s worth the investment.
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