A business website is the most hardworking tool you have at your disposal when it comes to small business marketing.
It’s your identity online, a place to boost credibility, and direct people to for more information. A good website acts as a 24/7 salesperson that never takes a break, generating leads and closing deals.
Yet it’s not enough to build your small business a website and then consider it ‘job done’ and leave it to languish. Rather, you need to regularly update and manage it so your online presence is always an accurate reflection of your business.
So what tasks do you need to do? Use our tips below to help stay on top of things:
1. Keep your content fresh
There’s nothing worse than visiting a website and realising that it’s not been updated in a long time. Old promotions, a product page only stocked with unavailable items and a blog page that’s quietly gathering dust are dead giveaways that a site needs love. Updating your content keeps your audience engaged and coming back for more. It’s great for online visibility too, as search engines reward sites that make frequent updates.
2. Track what works and what doesn’t
When you launch a site, it can be hard to tell what works and what doesn’t. Reviewing your analytics tells you in an instant what pages people visit, how long they stay there, and how they found your site. Use this data to develop your website and content strategy further.
3. Check your speed
Your customer’s time is valuable and you don’t want to waste it, so always test that your website loads quickly. Broken links and errors contribute to slower speeds, so it’s a good idea to also check that all your pages load and are where they should be.
4. Update software, themes and plugins to the latest versions
While it can be tempting to ignore update messages on your content management system’s dashboard, do so at your peril! An out-of-date site is vulnerable to hackers and bugs.
5. Always back up your site
Every single time you update your site, back it up and make sure it’s stored in a secure location. This way, if anything untoward were to happen, you’ll always have an insurance plan.
Work with professionals
We get it. As a small business owner it can be hard to free up the time or the bandwidth. While doing everything yourself costs nothing, it does cost time – time that would be better spent growing your business.
Outsourcing your web development to Hunter & Scribe is a cost-effective way of staying on top of things. We’ll ensure your website’s performance is always consistent with your business goals. It’ll look good and work perfectly – all without the technobabble.