Did you know there are over 60 million active business pages on Facebook? Find out how to make sure yours stands out with compelling ads that convert!
Why small businesses should consider advertising on Facebook
One of the great attractions of Facebook, especially for small businesses, was the lure of free publicity. Unfortunately, the platform is now so crowded that the average organic reach has declined to, well, almost nothing.
That doesn’t change the fact that there’s still a ginormous audience using Facebook – including your ideal customers. It just means you need to put your money where your mouth is and invest in paid ads that are laser-targeted to your audience.
How to write effective Facebook ads
- Understand the format, then keep it short and sweet
While there are multiple ad formats to choose from, single image ads are the most commonly used for small business marketing. They’re structured as follows:
- Headline: Any copy beyond 25 characters gets clipped.
- Body Text: 125-character limit
- Link description: Optional field of up to 30 characters.
- Call to Action: Quick instructions to the customer if they want to engage – for example, ‘Shop Now’, ‘Learn more’, ‘Book Now’, ‘Contact Us’.
As you can see, less is more – so keep your messaging short and sharp.
- Draw attention with images and video
It was the highly visual nature of Facebook that made it so popular to begin with. Give the people what they want.
- Know your audience
Targeting can make or break a campaign. Ensure your ads speak to the right people.
- Create a sense of urgency
Do you remember the last ad you saw on Facebook? Probably not – and your customers won’t either. If they’re going to take action, it will be in the moment. This is where clever copy that urges them to act now really pays off.
Lastly, the great thing about customizable marketing campaigns like Facebook ads is that you can tweak them as much as you like. Run two very different ads, and see which delivers the best results. There’s no better way to get in tune with what resonates with your target market.
Ready to learn more?
You’ll find loads more awesome social media tips on our blog.