Not all business cards are created equal.
Some end up tossed in the trash. Others are destined to collect dust in the recipient’s drawer Lucky ones get bookmarked immediately. Though seemingly insignificant, your business card is more than just a means of swapping contacts.
It’s someone’s first impression of your business (and you!), and as an evergreen advertising tool – can ensure you’re prepared for new opportunities whenever and wherever they find you.
Treat business cards as if they were a mini, condensed version of your brand
Memorable business cards can help others recall you when they need you.
Most business cards don’t really stick in our memory. Great design that stands out without being obnoxious or gimmicky on the other hand, can enhance your brand’s image and make your business unforgettable.
5 rules for a memorable business card
- Information first, design second. Your business card could have a gorgeous design that’s second-to-none, but if it doesn’t have your business’s necessary details – it’s a piece of art and nothing more. We don’t just mean your email, contact and company address either. With just a glance, your recipient needs to be able to tell what you do and what business you’re in.
- Make sure it’s coherent with your brand as a whole. Refer to your brand style guide and stick to them when creating your business card. If your brand’s colour is a specific shade of orange, don’t use blue for fear of confusing your recipients.
- Do more with less. We’ve all seen those – business cards packed with so much info they’re hardly legible. Ensure you’ve included all the necessary info, but leave enough negative space that it’s refreshing on the eye.
- Don’t go overboard. Don’t get over-excited with all the design possibilities. No client wants to receive a diamond-shaped business card from a business consultant. Explore shapes and designs that are slightly out of the norm, but not at the expense of losing your brand’s essence.
- Have a call to action. You’ve piqued their interest, now tell them where to go next!
If you’re in need of inspiration, take a look at five of the best business cards of all time.