Does your small business operate in B2B? Are you customers white-collar professionals?

If you answered yes to either of those questions, your small business needs to be active on LinkedIn, because it can be a really effective platform to market your small business.

Why? Because most of your customers will be on LinkedIn – and one of the most important rules of business is to hang out wherever your customers hang out.

The key to marketing yourself successfully on LinkedIn is to build a solid profile and do good content marketing.

With that in mind, here’s a five-step plan you can follow to achieve success:

  1. Create a solid company profile
  2. Publish one written post per day for 365 days
  3. Publish one video post per week for 52 weeks
  4. Add impact to your posts
  5. Engage with other people’s posts

[Related: How to create a great LinkedIn profile]

Create a solid company profile

  • Add a banner image and profile picture
  • Explain in clear English exactly what your business does
  • List your specialties
  • Include a link to your website

Publish one written post per day for 365 days 

  • Posts don’t have to be long (50 words is fine)
  • Make them educational, not salesy (answer questions, offer advice, bust myths)
  • Make them evergreen (not time-sensitive)
  • Once you’ve done 365 posts, you can keep republishing them year after year 

Publish one video post per week for 52 weeks 

  • Try to keep your videos to under 60 seconds
  • Make them educational, not salesy
  • Make them evergreen (not time-sensitive)
  • Once you’ve done 52 videos, you can keep republishing them year after year 

Add impact to your posts 

  • Use relevant industry hashtags (no more than 5 per post)
  • Tag clients, referral partners and influencers when appropriate
  • Respond to all comments and questions that get left on your posts 

Engage with other people’s posts 

  • The more love you give, the more love you get
  • Engage with clients, referral partners and influencers
  • Like and comment on their posts

Last word about using LinkedIn for small business marketing

A lot of small businesses use LinkedIn to promote themselves. But LinkedIn marketing, like all marketing, takes time to work. You can’t expect to shoot a few videos, comment on a few posts and then wait for the leads to flow in.

Marketing doesn’t work that way.

If your small business publishes content every day and engages with other people’s content every day, you might start getting results after six months. But it could take longer.

That’s why you have to be patient and play the long game.

Don’t have the time or skill to write LinkedIn posts? In that case, dump your content marketing problem on Hunter & Scribe. Contact us as [email protected].