Does your small business operate in B2B? Are you customers white-collar professionals?
If you answered yes to either of those questions, your small business needs to be active on LinkedIn, because it can be a really effective platform to market your small business.
Why? Because most of your customers will be on LinkedIn – and one of the most important rules of business is to hang out wherever your customers hang out.
The key to marketing yourself successfully on LinkedIn is to build a solid profile and do good content marketing.
With that in mind, here’s a five-step plan you can follow to achieve success:
- Create a solid company profile
- Publish one written post per day for 365 days
- Publish one video post per week for 52 weeks
- Add impact to your posts
- Engage with other people’s posts