An attractive, mobile-friendly website with relevant, high-quality content can boost your website’s lead conversion rate, discoverability and customer retention. 

However, many small businesses unknowingly have websites that do just the opposite.

Below are five common mistakes small businesses make with their websites. These mistakes, although they seem mild, can have serious consequences for your business.

Not mobile friendly

Most of your customers are likely going to visit your website using their smartphone. 

If you’re website isn’t mobile-optimised, people will get frustrated, leave your website and seek out your competition instead.

No call-to-action (CTA)

After treating your customers to insightful, relevant content, you have to tell them what to do next.

That’s where a call-to-action comes in. This might include a button telling visitors to subscribe, buy now, download or learn more.

If your small business website doesn’t have CTAs, you’re undermining your chances of converting browsers into customers.

No contact information

Not having a number or email address on your home page is a surprisingly common error.

Existing and potential customers may visit your website to find out your open hours and how they can get in touch. 

If you hide your contact info, you make it hard for them to reach you, essentially pushing them into the hands of your competition.

Amateurish design

It is not enough to simply have a website; you must have a well-crafted, professional-looking website. 

Some business owners, with an eye on the bottom line, decide to build their own website and create their own content.

Unfortunately, the results are often amateurish, which is a turn-off for customers.

You are better off outsourcing your web development and content creation to a professional. It will cost you more in the short term, but will provide much better value in the long term. 

Amateurish content

Every time someone spots typos or grammatical errors or garbled text on your website, your brand reputation is damaged.

All your content should be proofread by a professional before it’s posted.

Better yet, outsource your content creation to a professional. They will have the skills, knowledge, and experience to produce high-quality content for your website.

For help with web design or copywriting, contact Hunter & Scribe at [email protected]cribe.com