As a small business owner, you should always be on the lookout for new ways to grow your brand. Content marketing has changed significantly over the years and consumers now demand richer content that answers all their questions about a particular product or service.
Ebooks are the epitome of rich content, and they can deliver high returns. Here are four reasons why ebooks can help you promote your business and generate leads.
Authoring an ebook gives your small business a chance to establish itself as an industry authority. Consumers prefer to use brands they trust. Through an ebook, you can create expert content that educates and engages the customer, giving your brand credibility, which in turn adds value to the business.
Grow your email list
An email list allows you direct access to people interested in your product. Ebooks are one of the best ways to grow your email list. Every time you offer a potential client an ebook, you should always exchange it for their email address and other relevant contact information.
Boost your content marketing strategy
By design, ebooks are meant to offer longer content, and are therefore an opportunity to give potential customers and existing customers in-depth information about products and services. Well-written ebooks often get shared around, which may help you attract clients who might otherwise not have heard of your business.
Generate additional PR opportunities
Bloggers, podcasts and other media outlets are always looking for fresh content ideas. It’s not uncommon for them to cite relevant, well-written ebooks in their work, or request an interview with the author. Again, this is an opportunity to get free publicity and promote your small business to a bigger audience.