As a small business owner, it can be easy to misjudge the impact graphic design can have on sales figures. 

After all, it’s just pretty pictures, right? A nice-to-have but easy-to-cut marketing expense, right?

Wrong. Graphic design is more than aesthetics. Done well it speaks volumes about your business to your customers. It communicates your values, and the credibility and quality of your products or services. It’ll help you catch their eye, keep their attention, and influence their behaviour in your favour. Great design means the difference between people choosing you over a competitor, or making a sale or not on your website.

If you don’t have the resources for a dedicated graphics department (and who does these days?) learning how to DIY your design can be a cost-effective option.

But where to start? To help, we’ve pulled together four of the best free graphic tools to get your creativity flowing.

Adobe Spark

Adobe is the maker of Photoshop / Creative Suite – aka the design industry’s software of choice. As such, you can guarantee Adobe knows what it’s doing with this app! Use it to create professional looking social media posts and videos that’ll make your brand stand out from the crowd.


Canva offers a number of ready-made templates that’ll give your efforts a professional feel as well as a design-from-scratch option. The drag-and-drop interface makes the process simple to learn and use.


PicMonkey is a godsend for those that want to edit or retouch photos – whether that’s removing wrinkles, fixing blemishes or just brightening up an image.


A harmonious colour scheme plays an important part in making a design look professional. However, how do you tell which colours work well with each other? This tool makes it a cinch. Upload an image, and it’ll automatically generate a scheme that works.

And for small business owners who aren’t artistically inclined…

Some people just don’t have the time, energy or ability to create their own professional designs.

But that doesn’t mean your small business’ graphics have to look like a dog’s dinner forever.

Instead, you can outsource your graphic design work to Hunter & Scribe.