Ahead of a new financial year, every small business owner needs to take stock of their efforts and focus on areas of improvement. 

Content marketing is an easy and effective way to expand your reach, improve your conversions and ratings, grow your target market, and increase revenue. And there are five easy ways to ensure that your marketing for the upcoming year will be better than the last:

Focus on an overall content theme

Developing an overall theme for your content will help keep it refined, focused, and will simplify the creation of content calendars and strategies. This is because a theme can be used to create a series of posts or articles that follow one another, which keeps readers engaged over a longer period of time. 

Incorporate mixed media

Your audience can get bored of the same type of content over and over again. The best way to keep your content fresh and exciting is to incorporate different angles and types of media into your strategy.

A good way of doing this is by using text, video, and podcasts to keep your content engaging. It is also useful to use elements such as infographics in any text-heavy articles to prevent reader’s fatigue.

Build a diverse content marketing team

Not everyone in your content marketing team needs to have the same skills. It is best to mix skills in a team to ensure you get the best end product. Your team should consist of creative types that can take care of writing and graphic design, and hawk-eyed individuals that will focus on editing to make sure no errors slip through.

Savvy business owners also know that outsourcing some of the social media or content marketing to experts can only bolster their efforts as it introduces fresh eyes and talent to an existing team.

Outsource your content marketing to the gurus at Hunter & Scribe. Get in touch at [email protected]