Good content is at the heart of all marketing, and blogs are a great way of driving traffic to your website. However, a blog needs to be promoted well in order for it to be successful as a marketing tool.
A blog is only as effective as the number of people who read it. Promoting your blog across a multitude of platforms is a sure-fire way of driving customers back to your site, building your brand, and increasing your overall traffic.
Here are three ways to best promote your small business blog:
1. Optimise SEO
Do some research on the keywords that your target audience are using and incorporate it into your blog to optimise your SEO and better your search ranking on Google. Include the keywords in the title and URL of your blog, and write good meta descriptions centred on keywords.
2. Share and Engage on Social Media
Social media is one of the best tools for promoting your small business blog as it directly links your blog to your target audience. You can post on specific groups, incorporate relevant hashtags, host polls and competitions, and engage and interact with your customers and clients directly.
3. Collaborate with Micro-Influencers
Discover the influencers that people in your target audience are following and engaging with. Reach out to them and have them contribute a guest post to your blog or vice versa. You could also interview or engage with them to associate yourself with the greats.
Although handing out business cards and including a blog link in your site navigation menu is important, using social media, SEO, and niche influencers to help promote your blog will be better for your brand.
Is this all too much to think about in addition to writing the blog in the first place? Outsource your content marketing to the gurus at Hunter & Scribe while you focus on the writing. Contact [email protected].