An ebook could be the reason your small business becomes the preferred option for your customers. Don’t worry, a successful ebook doesn’t have to cost a lot, and it doesn’t have to be a literary work of art. It simply requires strategic planning, and finding the time to ‘put pen to paper’.

How can an ebook benefit your small business?

Whether you’re offering a service or selling a product, your customers need to believe in you and what you do. An ebook showcases your authority, shares your unique voice, and firmly establishes your integrity.

Here are 3 reasons your small business should invest in an ebook:

1. Establish customers’ trust 

Customer experience can make or break your business. Ebooks contain valuable information – something that you COULD possibly charge for, but choose to share instead. This helps to build trust and loyalty with your customers. They will be more likely to return to you for paid-for products or services in the future. 

2. Build up a stock of useable content 

Investing in a good ebook provides you with a wealth of quality content that can be put to good use elsewhere. You can repurpose the information on your blog, condense it for your social media posts, and use the graphics throughout your various marketing campaigns. 

3. Boost traffic

An ebook that has been optimised with relevant keywords can help boost traffic to your website. Using the repurposed content from the ebook can bring in additional traffic and increase the number of relevant leads to your site. All of this adds up to more sales!  

What defines a good ebook?

  • Identifies & solves a specific problem that customers are dealing with
  • Includes detailed, expert instructions 
  • Shares relevant quotes or stats to substantiate the information
  • Features brightly-coloured, engaging graphics that complement the copy
  • Ultimately leads customers to your business for additional services or products

A lot of thought and strategy goes into developing a good ebook. If you’re not confident that your writing skills will lead to results, then speak to the experts at Hunter & Scribe: [email protected]