If your small business is growing rapidly, one way to manage the growth is to hire new staff. Another way is to outsource.
If you choose the latter, make sure you avoid these common outsourcing mistakes that many small businesses make.
The advantages of outsourcing
If your internal resources are limited, outsourcing is an effective way to manage certain processes or company functions.
You can outsource tasks and roles such as accounting, marketing, social media, and customer relations. This frees up time and allows you to focus on operational and strategic issues.
Mistakes small businesses make with outsourcing
While outsourcing has many benefits, it can be detrimental to your business if you approach it in the wrong way.
Here are three mistakes that small businesses often make when outsourcing.
Hiring the cheapest contractor
Small businesses do not have the big budgets that large companies have. Being cost-conscious, many small businesses opt for the cheapest freelancers or marketing agencies and live to regret it.
The cliche ‘you get what you pay for’ often rings true. Going cheap can deliver poor-quality work that can damage your company’s reputation.
Having unrealistic expectations
Don’t make the mistake of setting your expectations too high.
For instance, when a small business outsources their social media management, they may unrealistically expect their social media numbers to skyrocket within a few short months.
It’s important to have a clear outline and agreement in place. Discuss your goals and expectations with your contractor and set realistic milestones.
Poor management of the contractor
When small businesses outsource for the first time, they don’t always manage the relationship properly.
Some micro-manage, while others give their contractor too much leeway. In both cases, you’re setting yourself up for problems.
If you don’t find the right balance, it can lead to a disastrous outcome and sour the relationship.
Working with the right outsourcing partner is a great way to scale your business. If you’re looking to outsource your content marketing, web development or graphic design, contact Hunter & Scribe at [email protected].