Visual content has become a very influential tool to help small businesses run effective social media marketing campaigns.

Most people are visual learners, which is why social media posts with images get more views than posts with none. So it makes sense to create attractive graphics in every area of your social media marketing for your small business.

But hiring professional graphic artists or designers can sometimes be too expensive. So how do small business owners in Australia create and edit images without hiring professionals?

The answer is DIY.

As luck would have it, there are some brilliant image editing tools that are simple to use, and either free or cheap.


Piktochart is one of the more popular online design tools.

Piktochart has helped a lot of small business owners create graphics, presentations and infographics. All you need to do is enter the data you want, choose your favourite template and let the tool do the rest.


Stencil is another simple tool that small businesses use for graphic design. Stencil has a library of copyright-free images you’re allowed to use, filter and manipulate in a host of ways. It also provides templates, quotes and social media icons.

Once you’ve completed your image, save it and download. It is very easy to use, and the free version lets you create up to 10 images per month.


Canva lets you create stunning graphics without any graphic design experience. You can either work from Canva’s collection of templates or start from scratch.

Small businesses can also use Canva to create infographics. You only need to choose from the many design options they have and start having fun. They have thousands of images and graphics to choose from; some are free, while others cost money to use.

While you can’t replace a good graphic designer, it is good to know that there are alternatives to help you creative attractive images for your social media marketing.

Start playing around with these tools and see what best suits your graphic designing needs.

Of course, if you prefer to outsource your graphic design, you can try a professional agency like Hunter & Scribe. Contact us at [email protected] for more information.